ALMOST ALL consumers in Thailand (99 per cent) are interested in improving their diets and a majority (82 per cent) are happy for products to be reformulated, provided that taste is not compromised, according to a new report by Food Industry Asia (FIA) and research firm IGD.

Almost all consumers in Thailand (99 per cent) are interested in improving their diets while 82 per cent are happy for products to made healthier, provided that taste is not compromised.